On November 14, Shenzhen Longsys Electronics Co., Ltd. ("Longsys") signed a strategic cooperation agreement with UNIC Memory Technology Co., Ltd. ("UNIC Memory") in Beijing, thus establishing a long-term strategic partnership. The two parties announced to further deepen the cooperation and accelerate their own development for a win-win ecosystem. Those attended the signing ceremony included: Mr. Ma Daojie, Executive Vice President of Tsinghua Unigroup and Chairman of UNIC Memory, Mr. Ren Qiwei, President of UNIC Memory, Mr. Cai Huabo, Chairman of Longsys, Mr. Bai Hongtao, Vice President of Longsys, and other executives of the two.
Shifting from "Chip" to "Cloud": the Core Strategy of Tsinghua Unigroup
As the core subsidiary of Tsinghua Unigroup for its "Chip-to-Cloud Strategy", UNIC Memory is capable of designing flash controller and high-end SSD products. It offers a full range of safe, reliable high-performance storage products for mobile phone, IoT, PC/laptop, enterprise data center, cloud computing platform, and other fields, covering all possible application scenarios ranging from consumers to enterprises. Currently, with competitive advantages in the industry, UNIC Memory has engaged in strategic partnerships with a host of famous manufacturers in the field, seeking to grow into the largest producer of storage products in China.
Expanding International Storage Market for Greater Influence of Chinese Storage Brands
In August 2018, the Committee on Foreign Investment in the United States (CFIUS) approved Longsys's purchase of Lexar. As such, Longsys will be well-poised to shift into a storage technology brand at a faster pace, enabling Chinese storage brands to go global at an earlier date. Currently, all substantive law obstacles have been cleared away for Lexar to grow business in the U.S. storage market, with all its lines of business entering into sound growth. Lexar's products have hit Amazon, B&H, Adorama, Best Buy, Staples and other e-commerce platforms. For consumer storage brands, only top 3 can manage to survive. Therefore, Lexar is working to emerge as one of top 3 by expanding market share, enhancing product value, and developing innovative storage products.
Besides the United States, Lexar has also established presence in Japan, Britain, Taiwan, Hong Kong and Mainland China. Going forward, it plans to operate in line with the legal systems of different countries and regions, and set up subsidiaries and branches in major markets, aiming for better global development.
Shaping a More Dynamic, Technology-driven Chinese Storage Brand
Within one year, Lexar has transformed itself from source to terminal, with its product portfolio expanding to SSDs and memory banks, which hold huge growth potential. Recently, it rolled out a full line of SSD products, such as SATA, PCIe, and external SSD series. As such, it has witnessed an evolution from wire-based storage to wireless storage, and from single storage to apps storage.
Working with Chinese storage peers, Lexar is seeking to expand international storage market by offering advanced, quality, and high-performance consumer storage products, in an attempt to shape a Chinese storage brand with worldwide visibility.
Founded in 1999, Longsys is a technology-based storage brand company with a global vision. It mainly engages in the R&D and sales of storage products, and is operated under the concept "mastering core technologies, using advanced techniques, developing intellectual property independently, and managing valuable resources". The company is working to enhance the competitiveness of its products by offering tailor-made storage chips, developing storage software, and designing package substrates. Under its belt, Longsys owns FORESEE, an embedded memory brand for industrial application, and Lexar, a high-end global consumer storage brand with over 20 years of history.
On September 30, 2018, its predecessor was reorganized as Shenzhen Longsys Electronics Co., Ltd. Down the road, sustained efforts will be made in the R&D and innovation of storage technology, and the global expansion of storage brands, aiming to build a technology-oriented storage brand company.