If you want to make money online then you need to know these things… How to target a group of people who have money to spend online. How to sell them more of what they like to purchase. And how to sell them on buying from your website.
Once you have those three steps in place it’s time to build a big responsive list.
Everything comes down to having a big list of responsive people. That’s where the money is. Therefore, building your list should be your number one priority.
My belief is that 90% of your success online depends on your ability to drive traffic to your site… and then… to get visitors to opt in to your email list. Making that happen is simple enough if you follow these steps…
STEP ONE: Adopt the mindset that list building is the focal point of your business. In other words, put all your effort into getting people to opt in to your list. Everything you do should have this single end in mind.
Next, create a “hook” that compels people to join your list. The hook is usually some valuable information product you give away for free. You put up a simple web page promoting that freebie. To get it people have to give you their email address. Fair exchange if you ask me.
STEP THREE: Drive traffic to this lead capture page almost exclusively. Of course, how you drive traffic is also critical. Let’s talk about traffic generation methods.
My favorite ones include: article marketing… ezine advertising… and… reciprocal joint ventures.
In no particular order let’s go over these traffic methods. Articles are great because the search engines love them. A simple five to six hundred word article that is full of good content is something people will read. Then, many of them, will click on the link in your resource box and go to your website.
My suggestion is that you write up and submit one to three articles per week. The more the better. Don’t do manual submission because it’s tedious and you won’t reach all the directories. Get some kind of submission service or software to do this for you.
Most ezine take advertising. They are like online newsletters so a lot of them get all their revenue from advertisers. You can place either classified text ads or send out solo emails.
Since you are building a list, use ezine ads to get people to the opt in page. That’s the whole point. The more people you get there the more will opt in and the bigger the list will grow.
Reciprocal joint ventures work very well. You simply contact the ezine publishers you would otherwise advertise with and have them promote your free report to their list. Then you reciprocate by doing the same for them to your list.
Joint ventures work when there is reciprocation. In most cases, you can’t expect a joint venture partner to promote your free offer if you can’t promote something for them in return.
Here’s the key to success: Every single day work on traffic generation and adding people to your list. Nothing is more important than this. So focus on it.
Next time I’ll go over some of the basics of monetizing the list.
Posted under Internet
This post was written by John Anghelache on May 22, 2008
