Memories are a major factor in how we are impacted. Memories are saved as pictures which can be accessed much easier than words. They can capture both emotions and feelings in one picture image. Remember, “A Picture is worth a thousand words.”
Remembering the written and spoken words is a difficult task unless they accompany some emotion invoking pictures. Most people will remember visualizations in their minds first.
Emotions can play a major role in our day to day decision making. All marketers need to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Your marketing must spur some emotion to get the best results.
Here is an activity for you. Think of the word anger. How does it look to you? Did you get a picture in your mind or some facts about anger? My guess is you saw an image. According to scientific research, decision making cannot happen without an emotional response. The response comes from the brain system known as the limbic system. Without this emotional signal for the limbic system, the conscious mind is incapable of making a decision.
Consumers need to be able to access emotions to influence their behavior. Without the emotion, your traffic will fizzle. People want to be impacted. In marketing, you want to figure out how people relate to your product and certain experiences. These experiences trigger particular emotions which then drive their behavior.
Commercials that are full of dancing people and party lights, actually will tie up the product their selling to your emotional response of having fun. There are very few words but lots of emotion.
Uncovering the common emotional responses, gives you insight on what you must say and do to succeed with internet marketing. Think about what your customer’s might feel about your product.
Posted under Internet
This post was written by Trisha Frauenhofer on May 18, 2008
